Artificial stone spring
First, artificial stone basically avoid the impact of real estate policy
Currently harsh real estate policy, so buyers have Wujin pocket, waiting for housing prices continue to fall at ease, home decoration sales of ceramic sanitary ware products, and it is absolutely the main sales channels. Property direct result of poor sales of ceramic sanitary ware market is like the advent of winter, soon to enter hibernation.
Property artificial stone is stone, the main alternative to natural stone is produced, but natural stone has been the choice for high-end commercial establishments. We can easily find in the shopping, Tianhe City, Grandview Plaza, Vanguard uses a lot of artificial stone, then look at some hospitals, clubs, offices, these commercial premises are being gradually replaced with artificial marble natural stone. Even some of the star hotels have begun to abandon the precious natural stone, decorated with superior performance instead of artificial stone. Today, residential real estate despite a severe regulation, and commercial real estate is unusually active. A variety of large commercial plaza where they stand, there is pregnant with unlimited market space. Therefore, the real estate market slump, artificial stone industry seems to have little effect.
Second, the lower the operating costs of artificial stone
Ceramic sanitary ware industry because of the large market, the increasingly high cost of shop. Ceramic sanitary ware industry after decades of development, from production to channel all aspects have been mature, numerous manufacturers, terminal stores more and more. In recent years, actually home, Redstar and other chain home stores are frantically staking, four shop, the old regional markets around outdone, the result is a medium-sized city, even also appeared in Luoyang six or seven building materials market. Dealers in order to reach a broader market, or because of some passive reasons, where there is a market on where to shop. In this way six or seven markets have opened sixty-seven shop, at least three or four stores.
Market rents, management fees, advertising fees straight up. After the Spring Festival, because the market rose over the lease triggered mass incidents frequently hit the newspapers. On the one hand the market deserted, business is bleak, on the other hand a strong up market rent. To achieve good sales performance, it is necessary to spend more advertising costs, promotional costs.
In contrast, the operating costs of the stone market is low a lot. First, the stone market lower rental costs. Stone market due to its dust, noise, large area, often sited in locations far from urban areas, lower land costs. Second, the low management costs of the stone market. Stone dealers and the market is a simple lease, market rents and only charge a small administrative fee. Compared to ceramic sanitary ware market are various promotional fees, advertising fees, etc., stone market is more free and easy. Third, the low cost shop. The number of ceramic stone market is far less than the market, even in a lot of prefecture-level cities simply do not stone market, businesses need fewer number of shop.
Third, market segmentation, open up broad "Blue Ocean"
Accurate market segmentation and accurate market positioning enterprises away from the "Red Sea", the opening of "Blue Ocean" a powerful weapon. Our artificial stone production enterprises are concentrated in the head of Fujian, Guangdong Yunfu. These companies started earlier, and accumulated some experience in production management, the prevailing emphasis on production marketing, research and development of alternative plagiarism. In 2005, the company launched a new cloud rich fantasy ROYAL product flash in the pan, creating a short but brilliant artificial stone industry, the next few years, no longer any startlingly ambitious. At the time of artificial stone products from the market point of view, color serious homogenization; from product quality point of view, a pinhole defect can be seen everywhere, the most important is the hardness is too low, leading to limited use, it can only do decorated facade, not as a floor tiling throughout the artificial stone is in the minds of consumers can only do wall decoration low-end products.
Wanfeng up to the stone as the representative of high-end artificial stone appears, the image of the low-end products, artificial stone was gradually reversed. Wanfeng through precise market segmentation, choose the color personalized prices gentrification products as the main direction, it opened up a non-competitive market.Fourth, the core technology, to maintain the core competitiveness
Essence of marketing is differentiation. But China is a good imitation of the country, so there's cottage culture prevailed. Original cottage enterprises in order not to be, we must master the core technology, in order to maintain their innovation and differentiation.
Any one industry, the rise and maturity; any business, from imitation to own; any product, from luxury to mass consumer goods, is a process of continuous innovation, ceramic sanitary ware becoming more and more difficult, because too many business practitioners, and most companies are mimicry, product homogeneity, showing homogeneity, promotions homogenization.
Wanfeng Stone has been able to stay ahead, because he mastered the core technology of production. Wanfeng invested heavily in product development, from raw material modification to the process recipe; from the production environment control, to the transformation of equipment, Wanfeng have mastered their own unique way. These unique Cheats, make Wanfeng dominate the martial arts arena in the artificial stone, chasing.
Artificial stone superior processing performance achievements of its high added value. Artificial stone can be made into walls, floors, lines, Roman column, no matter what shape you can use artificial stone processing. It is also unparalleled plasticity of artificial stone, merchants brought great value-added space.
Now the main decoration, favor more personalized decoration effect. Artificial stone is a perspective side pressed material, so three-dimensional modeling can play for free, in addition to the length and width are also between two to three meters, more than twice its size also flat ceramic products. As a result, artificial stone workability of ceramic let catch. The only alternative to natural stone products only. The natural stone because of its natural properties, crack, fracture, defects are so daunting business, doing my artificial stone become the material of choice Shaped processing.
But unfortunately, the current artificial stone industry most enterprises still low levels. Wanfeng Stone only a market leader in high-end artificial stone in the minds of consumers low-quality, low-cost low-end impression, but this image is still not completely changed.
An industry in order to get the mass consumer recognition alone is unable to complete a business, and we look forward to more "Wanfeng" appears, expect more companies to join together to bigger piece of cake, the artificial stone low-end image reversed the minds of consumers, the only way that we can usher in the spring of artificial stone. Spring, as well as how far and we look forward to.